The Croods
HOME ENTERTAINMENT SOCIAL CAMPAIGN
The Home Entertainment campaign will focus on relating the Croods and their world to today’s families and the modern world. Now that the audience have familiarized themselves to The Croods we created content that allowed fans to identify with the individual characters and understand the family dynamic.
Everyone has experienced angsty teenagers, toddlers in in the midst of their Terrible Twos phase, and sassy in-laws. Through the three major story arcs of the campaign, “Part of the Family,” ”Just Like Us,” and “The “Modern World,” fans will recognize that they aren’t buying The Croods, they are bringing them home.
