House of Lies
SOCIAL CAMPAIGN
The 4th season of House of Lies continues the exploits of charming, fast talking Marty Kaan and his crack team of management consultants that use every dirty trick in the book to woo powerful CEOs and close huge deals. Nothing is sacred in this scathing, irreverent satire of corporate America today.
This campaign started with a marathon of season three, accompanied with a live post of trivia, on Facebook and Twitter. Starting with the premiere, we created posts that showcase the different relationships with the characters as they build their lives back after Marty’s arrest. There was a definite focus on the humor this season with posts asking fans to chose the better of two put downs in a scene between characters, Marty’s interaction with his family, quips from his ex-wife, and great quotes from scenes in each episode.
