Dragons: Race to the Edge
DRAGONS DAY LIVE TWITTER PARTY AND STUDIO EVENT
To commemorate the release of How to Train Your Dragon 2 on Digital HD, we created an event to invite everyone to celebrate Dragons Day! This live-tweet event united fans into a global watch party to partake in the release of their favorite movie together.
We set up the screening area with the decorations we had created, along with the food and recipes from our special Dragons Day party pack downloads. We manned a Dragons photo booth to take photos of the fans as they arrived to share online with fans, along with photos of the presentation with the director. As the countdown dwindled down, fans everywhere pressed play while we manned Twitter and Facebook to engage them with trivia, reposts of their commentary, share fans photos of their own party creations, provide giveaways and more. The event was a resounding success and became a top-trending topic for the day!
This live-tweet event united fans into a global watch party to partake in the release of their favorite movie together. Posts promoting fans to pre-order the digital release were created along with special downloads to create the ultimate viewing party which contained recipes, decorations, crafts, costume ideas and more. We set up our party headquarters at Dreamworks campus, which had invited super-fans to the studio to partake in a special screening to coincide with the live-tweet event hosted by the director and animators of the film.
