How to Train Your Dragon 2
GLOBAL SOCIAL HOME ENTERTAINMENT CAMPAIGN
It’s been five years since Hiccup and Toothless successfully united dragons and Vikings on the island of Berk. The now inseparable pair journey through the skies, charting unmapped territories and exploring new worlds.
The home entertainment social campaign focuses on the excitement and fun of exploration and all the wonders of life with dragons and the world of Berk. Posts were created to revitalize the fan base and their love for the duo, along with the rich history, characters, and of course dragons. Besides posts promoting goods, along with stop-motion videos of toys coming to life for the film, a big focus was for parents to create with kids to bring a slice of life at Berk into their own homes. A myriad of downloads consisted of crafts, recipes, decorations, how to build costumes out of everyday household items, activities, games, coloring pages and more. Spotlights of different fans rounded out the campaign, by recognizing their love for the Dragons universe and promoting their creations inspired by the film.
