All Hail King Julien
GLOBAL SOCIAL CAMPAIGN
Since King Julien is one of the most popular characters from the Madagascar franchise, yet DreamWorks Animation was concerned that fans would not be aware of their new original series being released through Netflix. We wanted to utilize the existing awareness by cross-promoting on existing social media channels and engage fans and families with content that encouraged participation and fun learning activities that all can enjoy. We set up the social pages so that we could continue to push out sustainable content that would last beyond just the season one launch.
By tapping into the holidays and creative based on the fun loving nature of King Julien, the series launch was very successful. By focusing on families, we were able to grow King Julien’s Facebook page from 80,000 to close to 900,000 within four months.
