Epic
GLOBAL THEATRICAL SOCIAL CAMPAIGN
Sometimes, the greatest adventures are in your backyard and are bigger than you could ever imagine. MK, finds herself shrunk down by a mysterious power and thrust into a battle to restore order to the forest and return home.
Spanning a multitude of social networks such as Facebook, Twitter, Tumblr, and Instagram; a content calendar of over thirty initiatives was conceived with daily postings of original content created to engage with moms, kids and animation enthusiasts over the course of a six week campaign.
Everything from highlighting characters, actors, holidays and special eco and spring themed tactics were created to a resounding success of engagement, comments, likes shares and visibility of the film to fans that extended from the domestic campaign into the international release.
