The Croods
THEATRICAL SOCIAL CAMPAIGN
The Croods is a fantastic, family-centric film being released in a time when films about family are rare. The overall campaign strategy was to engage viewers with the characters, both as a part of the family dynamic and as individuals, in order to build the sense that The Croods not only appeals to the broader market and presents an exciting, fun, and unique opportunity for the whole family to enjoy a movie together.
Content was created to bring the audience into the world of The Croods by showing the detail and spectacle of the Croodaeous Period they live in. One aspect was to engage and appeal to the female market, considering it is a female character led film, voiced by a fan favorite actress Emma Stone. We used Pintrest to showcase activities to replicate themes of the film. We also targeted moms with activities to engage children to the colorful and dynamic world of the Croods.
