Disney Infinity 2.0
LIGHT-UP PITCH CASE & CUSTOM GAME PIECES
In order to reiterate the idea of becoming Disney Infinity & Disney Interactive’s strategic partner, I designed and modified the Toys R' Us exclusive Disney Infinity bags, character cards, accessory holders and power discs; so the team and the company were literally IN the game.
The trading cards were created to make a point that we as a team and company LOVE Disney. The cards have a short paragraph that highlight the impact of Disney’s story telling that has touched our hearts and memories, as well as to familiarize the client with what each team members’ role facilitates.
The Power Discs in the game help players by giving them new tools and powers. By the same fashion, I put the team members on power discs to hit home the idea that the team and Trailer Park can ‘power-up’ and augment their strategy, campaign and overall digital outlook. The lights I put in the bag further emphasize the ‘power-up’ aspect and show how we can take Disney Infinity to the next level.
Lastly, the Trailer Park Infinity “figure” I created, is our earnest hope and shows how serious Trailer Park is about being ‘in the game’ so to speak.
