To promote the release of the second film in the Sherlock Holmes movie franchise, this intriguing Facebook game tasked users to deduce clues and solve cases of escalating difficulty on par with the great Sherlock Holmes.
The game begins at the crime scene to investigate and hunt for clues to be added to the evidence locker. Next, users will talk to the witnesses, where they will take their statements regarding the case and what they saw. After which, they will be taken to a line-up with the suspects.
After analyzing the evidence, users deduce who is guilty by presenting the pieces of evidence to implicate the culprit. This Facebook app/game had a high retention rate of users, with new cases released every week leading up to the release of the movie. All the characters were extensively shot in-house with vintage replica costumes. The care to detail and cunning gameplay garnered a Silver Clio Award.