Limitless
NZT Viral Site & Aptitude Test
What if one pill, could give you everything you’ve ever wanted, and unlock within you every possibility?
The NZT site launched in conjunction with a commercial that played on-air on several stations and on-line. The site mimics traditional pharmaceutical sites showcasing the wonder of the NZT pill. The site also held a quiz/mini-game that tests a persons aptitude and mental reflexes to asses whether NZT was right for them. Regardless of how the user tested, they were told how they needed NZT and instructed to call the 1-800 number. The number led them to a recording for the pharmaceutical company and a strange grabbled message warning them about the side-effects of the pill. Of which, once you stop taking NZT, you die.
