Green Lantern: Infinite Oath
MICROSITE - BRONZE CLIO AWARD WINNER
Inspired by the viral video of a young boy asking Ryan Reynolds what it felt llike reciting the Green Lantern Oath, this site capitalizes on the swell of emotion in that moment and rallies everyone to recite the oath and join the Green Lantern Corps!
Over the course of the theatrical and home entertainment campaign, The Infinite Oath had over 1000 videos world wide uploaded, got over 1.5 million likes on Facebook, and earning a Bronze Clio Award.
Users submitted their own rendition of the oath via webcam, where it’s added to an ever-expanding live-video grid. Two special events were created to film fans reciting the oath, at both of Earth 2 Comics locations, where Geoff Johns, writer of the Green Lantern comics was signing. We filmed over 200 fans reciting the oath, many in Green Lantern costumes and coincidentally, and Conner, the kid from the original viral video showed up!
