Maze Runner: Death Cure
INTERNATIONAL SOCIAL CAMPAIGN
Our main objectives with this campaign was to develop content to re-engage fans and remind them why they love the franchise, engage fans with compelling content and digital experiences that provide them with opportunities to become evangelists for the film and bring their friends along for the ride.
Campaign pieces were designed to cleverly catch up fans on the events of the prior films to build anticipation for the finale with recap materials and continue to bring in new audiences by extending opportunities to catch up with content that re-introduces characters and invites fans into the world, pieces that showcase the frenetic action and thrills, and mysterious posts that promise that the mysteries of the franchise will finally be answered and there will be a worthy ending to the trilogy.
