Ryan Calimlim
Creative Professional
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Alita: Battle Angel

 

Alita: Battle Angel

GLOBAL SOCIAL CAMPAIGN

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In collaboration with 20th Century Fox the creative team and I developed an early 360° strategy and executed a global campaign that met both domestic and international needs. Creative positioned Alita as an empowering, skilled and human character on an heroic journey and created worldbuilding content that introduced the unique look, story and characters to a new audience and delighting the core fanbase. We served as the point of contact for agency partners, oversaw community management, live event coverage such as: the red carpet premiere, special Q&A with the manga creator Yukito Kishiro, and Super Bowl sweepstakes.