Ryan Calimlim
Creative Professional
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Alien: Covenant

 

Alien: Covenant

INTERNATIONAL SOCIAL CAMPAIGN

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Alien: Covenant’s campaign is a celebration of Ridley Scott’s calling for a ‘return to form’. Promising the horror of Alien and expanding the mythos set in Prometheus, the campaign highlighted the thrilling setting, dynamic world building, and tense atmosphere

An extensive engagement period prior to the release of the film showcasing key moments from the previous films in fun captivating ways to build excitement with the die hard fans and newcomers, entrenching the franchise’s place in pop-culture. Campaign then shifts to highlighting the high concept story-telling, bold visuals, psychological and body horror, thereby building awareness of this new entry to the saga